The role of cognitive psychology in UX design


User Experience (UX) design, first brought to wider knowledge by Donald Norman in the mid-1990s, refers to how a user feels when interacting with a system. In modern contexts, whether a website, an application or a software, it’s commonly implied by a certain form of human-computer interaction (HCI) stated Gube, J (2010). So how does cognitive psychology come into the picture? Hammond, Gardiner, and Christie (1987) describe the role of cognitive psychology in HCI to include observing human behavior, while understanding the same experiential study of human acquisition, storage and use of knowledge.



This paper aims to understand the brief background in cognitive psychology which is enough for designers to understand human capabilities and limitation in order to apply efficient UX guidelines and strategies to their projects. As interactive media designers, it is crucial to recognize these basic psychology principles which goes behind UX design in order to thoroughly understand the diversity in users’ behaviors and preferences while still being able to meet each user’s needs to the fullest.

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