Entry 7: Direction

After doing adequate research and appointing a tutorial session with our lecturer, the next thing to do is to narrow down my researches and focus on the topic that I’d like to discuss in my essay. According to the essay question, it is required that we analyse local or regional based fashion-based traditional mass media. So I’ve been doing some research on advertisements in Malaysian women magazines, and I found that there are several directions I could go for. Firstly, I could talk about the portrayal of women in these magazines, which includes sexist advertisements, stereotypes, feminism movement and so on. OR I could focus on cultural analysis in Malaysian magazines (beauty trends, constructions of beauty, cultural preferences)

I’ll be analyzing these topics further in my next blog post.


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